Hoi An

💡 About Hoi An

Hoi An, on Vietnam's central coast, is one of the most enchanting towns in all of Southeast Asia — a beautifully preserved ancient trading port that seems frozen in a more graceful age. Between the 15th and 19th centuries it was a bustling harbour where Chinese, Japanese, Dutch and Indian merchants met, and their influences remain woven into its fabric.

The UNESCO-listed old town, mercifully spared from war, is a car-free maze of mustard-yellow shophouses, ornate assembly halls, ancient temples and the iconic Japanese Covered Bridge. In the evening, thousands of colourful silk lanterns are lit, and the town glows with a magical, dreamlike light reflected in the river.

Hoi An is Vietnam's tailoring capital, where hundreds of shops can craft custom-made clothing overnight, a tradition from its days as a textile trading hub. Its distinctive local cuisine, found nowhere else, includes specialities like cao lau noodles and white rose dumplings.

Surrounded by emerald rice paddies, palm-fringed rivers and nearby beaches, Hoi An offers a serene and romantic escape. Its lantern-lit lanes, riverside cafés and gentle rhythm make it a highlight of any journey through Vietnam.

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