São Paulo

💡 About São Paulo

São Paulo, the largest city in the Southern Hemisphere and the financial engine of Brazil, is a colossal, restless metropolis of over 12 million people — a forest of skyscrapers stretching to the horizon and one of the most diverse cities on Earth.

Built by waves of immigrants from Italy, Japan, Lebanon, Portugal and beyond, São Paulo is home to the largest Japanese community outside Japan and one of the greatest food scenes in the world. Its cultural life — museums, theatres, nightlife — is unrivalled in Latin America.

Gritty yet sophisticated, São Paulo is a city of contrasts, where world-class galleries and gourmet restaurants coexist with sprawling street markets and vibrant graffiti. It is the beating creative and economic heart of South America.

⭐ Known For